Our Story

Charis, the Founder of Kaleidoscope, understands the Orthodontic market very well, as she started her own graphic and design business in this market. She has helped over 500 practices achieve greater success and increase their market share. Charis has hands-on-experience in starting an Orthodontic practice from the ground up with her husband Don L. Wilson, DDS, MSD. Doctors came to her, knew of her talents and trusted her to create a visually appealing and user-friendly product, which is Kaleidoscope.

Kaleidoscope in many ways is like having your own designer. You can create your own personalized content, or choose from any of our beautifully designed backgrounds and templates. We also have monthly automatic updates; so clients will receive over 50 new fully designed layouts added to their display every month without doing anything!

Charis Santillie, Founder

Charis Santillie is the founder of Kaleidoscope. An entrepreneur from an early age, she helped her parents grow their home business into a successful international corporation. Her 25 years of business accomplishments in the fields of consulting, marketing, and product launches encompass a variety of industries. Charis graduated cum laude with a Bachelor of Arts in Business.

Prior to starting her own business, she managed projects for a leading consulting firm in San Francisco, and worked with over 60 leading, emerging-growth high-tech and bio-tech companies in Silicon Valley, but it was her involvement in her family’s business that catalyzed Charis’ true entrepreneurial energy.

Staying true to her roots in marketing and developing, she started her own design business and within a few years was instrumental in starting her husband’s orthodontic practice.  In combining these two, Charis recognized a niche market opportunity and created an orthodontic and dental practice marketing company.

Seeing a true need for out-of-the-box marketing within the business community at-large, Charis designed and developed Kaleidoscope, a stunning, visual display that has become the premier in-office marketing tool for businesses in a variety of industries. As a matter of fact, many of her clients and doctors came to her unhappy with the digital marketing services in their practices, so with that in mind she created Kaleidoscope, a marketing solution for the business community at large. Her keen product sense, creativity and commitment to excellence are a powerful combination.

Kaleidoscope’s creative, artistic and imaginative service comes from Charis’ talents and experience as she started her boutique design company for orthodontists. This, in addition to building her husband’s orthodontic practice from scratch, gave her an excellent foundation to build Kaleidoscope.

Charis is currently involved in developing the best product, design aesthetics, as well as innovative future growth opportunities.